Malcolm Gladwell In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers" - the best and the brightest, the most famous and the most successful. He asks the question: what makes high achievers different? His answer is that we pay too much attention to what successful people are like and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.
Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.
Malcolm Gladwell In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work, in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing", filtering the very few factors that matter from an overwhelming number of variables.
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you understand every decision you make. Never again will you think about thinking the same way.
Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?
In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.
The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.
Malcolm Gladwell Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In The New Yorker, his writings are such must-reads that the magazine charges advertisers significantly more money for ads that run within his articles. With his number-one best sellers, The Tipping Point, Blink and Outliers, he has reached millions of readers. And now the very best and most famous of his New Yorker pieces are collected in a brilliant and provocative anthology.
Among the pieces: his investigation into why there are so many different kinds of mustard but only one kind of ketchup; a surprising assessment of what makes for a safer automobile; a look at how we hire when we can't tell who's right for the job; an examination of machine built to predict hit movies; the reasons why homelessness might be easier to solve than manage; his famous profile of inventor and entrepreneur Ron Popeil; a look at why employers love personality tests; a dissection of Ivy League admissions and who gets in; the saga of the quest to invent the perfect cookie; and a look at hair dye and the hidden history of postwar America.
For the millions of Malcolm Gladwell fans, this anthology is like a greatest hits compilation-a mix tape from America's alpha mind.
Malcolm Gladwell Audie Award Winner, Non-Fiction, 2014
Malcolm Gladwell, the number-one best-selling author of The Tipping Point, Blink, Outliers, and What the Dog Saw, offers his most provocative - and dazzling - book yet.
Three thousand years ago, on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a stone and a sling, and ever since then the names of David and Goliath have stood for battles between underdogs and giants. David's victory was improbable and miraculous. He shouldn't have won.
Or should he have?
In David and Goliath, Malcolm Gladwell challenges how we think about obstacles and disadvantages, offering a new interpretation of what it means to be discriminated against, or cope with a disability, or lose a parent, or attend a mediocre school, or suffer from any number of other apparent setbacks.
Gladwell begins with the real story of what happened between the giant and the shepherd boy those many years ago. From there, David and Goliath examines Northern Ireland's Troubles, the minds of cancer researchers and civil rights leaders, murder and the high costs of revenge, and the dynamics of successful and unsuccessful classrooms - all to demonstrate how much of what is beautiful and important in the world arises from what looks like suffering and adversity.
In the tradition of Gladwell's previous best sellers, David and Goliath draws upon history, psychology, and powerful storytelling to reshape the way we think about the world around us.
Malcolm Gladwell Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a best-selling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning? In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.
The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message, that one imaginative person applying a well-placed lever can move the world.
Malcolm Gladwell & Robert Krulwich Malcolm Gladwell, best-selling author and New Yorker staff writer, discusses making sudden, instinctive judgments, as written about in his new book, Blink: The Power of Thinking Without Thinking. He is joined by Emmy-winning reporter Robert Krulwich, who covers scientific phenomena for ABC's Nightline and PBS's Nova. This event took place on April 21, 2005.
Malcolm Gladwell FonoLibro se enorgullece en presentar el best-seller del New York Times Blink: El Poder de Pensar, Sin Pensar de Malcolm Gladwell.
En su aclamado bestseller, El Punto Clave, Malcolm Gladwell redefine como entendemos el mundo alrededor de nosotros. Ahora en Blink, Malcolm revoluciona la manera como entendemos al mundo desde adentro. Este es un audiolibro acerca como pensamos, sin pensar; acerca de decisiones que aparentemente se toman en un instante, en el parpadeo de un ojo, no son tan simples como parecen. ¿Como algunas personas son excelentes tomadores de decisiones, y como otras son ineptas? ¿Como algunas personas siguen sus instintos y triunfan, y como otras terminan por equivocarse? ¿Como nuestros cerebros realmente funcionan, en la oficina, en la clase, en la cocina, y en el dormitorio? ¿Porque las mejores decisiones son aquellas que son imposible explicar a otros?
En Blink conoceremos a un psicólogo que ha aprendido a predecir si un matrimonio puede durar con sólo observarles unos minutos; a un entrenador de tenis que sabe cuándo un jugador hará doble falta antes incluso de que la raqueta toque la bola; a un experto en antigüedades que reconoce una falsificación de un solo vistazo.
Malcolm Gladwell FonoLibro se enorgullece en presentar el audiolibro del best-seller del New York TimesEl Punto Clave escrito por Malcolm Gladwell. ¿Por que en los años 90 disminuyo el crimen en Nueva York de manera drástica? ¿Como un autor desconocido termina en la lista de los libros más vendidos? ¿Qué hace un programa de Televisión como Plaza Sésamo ser tan exitoso en enseñar a niños a leer?
Este excelente audio libro escrito por Malcolm Gladwell explica porque grandes cambios en nuestra sociedad pasan repentinamente y sin previo aviso. Ideas, comportamientos y mensajes, Gladwell explica, se diseminan como una epidemia infecciosa. Como una persona enferma en una tienda es suficiente para comenzar una epidemia de gripe; el empuje ó comentarios de un selecto grupo de individuos pueden hacer un producto irresistible o comenzar una moda. Estas son epidemias sociales y en el momento que despegan y alcanzan la masa crítica es El Punto Clave.
Gladwell nos presenta las personalidades de diseminadores naturales de nuevas ideas y tendencias. Él analiza las tendencias de moda, los programas de televisión infantiles, entre otros para buscar como se empiezan y se mantienen latentes las epidemias sociales.
Malcolm Gladwell Learning quickly versus learning well. Malcolm Gladwell has been a staff writer at The New Yorker since 1996. He is the author of The Tipping Point: How Little Things Can Make a Big Difference and Blink: The Power of Thinking Without Thinking, which was published this year. Both books grew out of articles that first appeared in the magazine. Mr. Gladwell will discuss other works in progress as well.