Corporate Social Responsibility: The New Strategic Marketing Battleground

Corporate Social Responsibility: The New Strategic Marketing Battleground

By Chris Maloney

  • Release Date : 2010-11-27
  • Genre : Marketing & Sales
  • FIle Size : 0.04 MB
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Description

Corporate Social Responsibility: The New Strategic Marketing Battleground This ebook looks at how multinationals are integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage.

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